Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. Please check below best Ways PPC and SEO Are Better When Work Together.
The most obvious benefit of combining SEO and PPC efforts is added exposure on the search engine results pages. Clients are often to reduce PPC efforts once a search term ranks number one. It’s very important to remember that the top two or three results on most SERPs are PPC ads. Dominating the organic and paid search results will increase traffic, and give the impression that you’re an established presence in a particular market.
2. Share Keyword Data
Simultaneously running organic search and PPC campaigns gives you double the data to analyze. Determine which organic and PPC keywords have the highest conversion rate, and use that information to optimize your overall strategy.
3. Use Best Performing PPC Ad Copy to Inform Your Organic Content Strategy.
What works for PPC often works for SEO. By determining which PPC ads result in the most conversions, you’ll have a good idea how to create title tags, Meta descriptions and page content for the pages that you want to rank organically.
4. Integrate E-Commerce Feeds into AdWords Results
Google is doing some pretty cool things when it comes to e-commerce. You can now link specific product pages to PPC ads. The ad will feature the product, often with reviews, and will take the user directly to the product page, where a purchase can be made. This is a great way to give your existing e-commerce efforts a boost.
5. Use Site Search contain to Inform PPC Keywords.
The main goal of PPC advertising is to figure out which keywords your customers use to find your product or service. Enabling site search on your website, and analyzing the terms that are frequently used, can give valuable insight into your customers’ needs and search habits.
6. Social Media Visibility.
The social media landscape is changing dramatically, and part of that change has been the emergence of highly targeted advertising opportunities. Sites like Facebook, LinkedIn and YouTube (owned by Google) can serve up ads targeted to incredibly specific groups of people.
The contains that you collect from these campaigns may uncover details about your target audience, and help refine your overall SEO strategy.
7. Use PPC to test organic keyword strategy
One of the most commonly known benefits of PPC (as mentioned above) is the ability to test variables and quickly see actionable results, which comes at a certain (CPC) cost. As your long term organic keyword strategy evolves, test the conversion rate of the words you want to rank for with PPC ads. When you know what works and what doesn’t on the PPC side of things, you know to adjust your organic keyword strategy accordingly.
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